{% hint style="info" %}
Ideally, customers only reach your 404 page as a last resort, so be sure to implement URL [redirects](https://help.shopify.com/en/manual/online-store/menus-and-links/url-redirect) to make sure that key links are redirected to new pages when that content is no longer available.
{% endhint %}
### Settings
* **Continue shopping link**: Override the "Continue shopping" button URL which goes to collections/all by default
The Search button links to the search page in order to help the customer find what they were looking for.
If you need to override the page text or first button link, you can do so in the theme [translations](https://docs.ultramarinastudios.com/faqs/how-do-i-edit-the-default-theme-content).
{% hint style="info" %}
Can't find the setting you're looking for? The following settings are explained in detail in common settings:
* Horizontal alignemnt
* Color scheme
* Padding
* Borders
{% endhint %}
